Friendly Fire

Show promotion

for the artists Mula B

and Flo Rida

Show promotion

for the artists Mula B

and Flo Rida

Friendly Fire is a leading concert organizer. To promote Mula B’s shows at AFAS Live and Flo Rida, we developed micro- and meso-creator campaigns on TikTok.

Music as a driver for engagement

We selected creators with a strong audience match and gave them the freedom to share their excitement. By using recognizable tracks from the artists, the music itself became a catalyst for interaction.

From Idea To Impact

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Creators with

real fan connection

By collaborating with creators who have a genuine connection with the artist, content was created that was both authentic and relevant to the target audience.

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Impact

more than just promotion

The campaigns promoted the shows in an organic and engaging way. The content acted as an extension of the live experience.

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From Idea To Impact

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Creators with

real fan connection

By collaborating with creators who have a genuine connection with the artist, content was created that was both authentic and relevant to the target audience.

Services Contact Us

Impact

more than just promotion

The campaigns promoted the shows in an organic and engaging way. The content acted as an extension of the live experience.

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View Our Cases

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Music Campaign

Sony Music

We work closely with Sony Music to powerfully launch new releases. Through creative influencer marketing campaigns, we increase visibility and drive the number of streams.

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Music Campaign

Warner Music

For Warner Music, we develop strategic influencer marketing campaigns that create impact both online and offline. This increases visibility and strengthens the connection between artist and fan.

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Music Campaign

Universal Music

With Universal Music, we create influencer marketing campaigns that bring music authentically to the right audience. This increases visibility and strengthens the bond between artist and fan.

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