glaze hair
glaze hair
glaze hair
glaze hair
glaze hair
Launch and PR
activation through
the beauty community
Launch and PR
activation through
the beauty community
For Glaze Hair, we developed an impactful influencer and PR campaign around the launch of Glaze Hair Gloss at Kruidvat. Through online visibility, strategic influencer collaborations, and an exclusive launch event, we enhanced brand experience and product awareness within the beauty community.
From launch to brand adoption
We worked with a diverse selection of nano-, micro-, and macro-influencers who integrated the product authentically into their content. Storytelling and visually appealing product demonstrations generated broad organic reach and high engagement. In addition to social media activations, we organized an exclusive event for press and influencers, where guests could experience the product and create unique content.
From idea to impact
Strategic
influencer matches
By carefully selecting the right creators and focusing on both trending content and exclusive collaborations, we brought Glaze Hair into the spotlight in a relevant and eye-catching way. The launch event generated additional visibility and attracted media coverage from leading platforms such as Glamour, Cosmopolitan, Vogue Nederland, Linda, &C, Grazia, and Marie Claire.
Impact
immediate brand adoption
The campaign ensured that Glaze Hair was not only launched but immediately embraced by the target audience. Through a strategic approach, creative collaborations, and the power of social media, we achieved both strong brand experience and long-lasting visibility.
From idea to impact
Strategic
influencer matches
By carefully selecting the right creators and focusing on both trending content and exclusive collaborations, we brought Glaze Hair into the spotlight in a relevant and eye-catching way. The launch event generated additional visibility and attracted media coverage from leading platforms such as Glamour, Cosmopolitan, Vogue Nederland, Linda, &C, Grazia, and Marie Claire.
Impact
immediate brand adoption
The campaign ensured that Glaze Hair was not only launched but immediately embraced by the target audience. Through a strategic approach, creative collaborations, and the power of social media, we achieved both strong brand experience and long-lasting visibility.
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CONTACT US
INFO@WAYV.AGENCY
CONTACT US
INFO@WAYV.AGENCY
CONTACT US
INFO@WAYV.AGENCY
CONTACT US
INFO@WAYV.AGENCY
CONTACT US
INFO@WAYV.AGENCY
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