kneipp

kneipp kneipp

Sustainable

self-care campaign

for Kneipp

Sustainable

self-care campaign

for Kneipp

For Kneipp, we developed a strategic influencer marketing campaign to introduce their renewed, more sustainable shower packaging. With a mix of micro- to macro-influencers, we brought the story to life in an authentic way.

From product innovation to brand experience

With carefully selected influencers from the lifestyle and mom community, the focus was on mindful self-care, sustainability, and premium care. The products were integrated into daily routines through inspiring storytelling and visually appealing content on TikTok and Instagram, clearly highlighting Kneipp’s core values of relaxation and natural care.

From idea to impact

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Authentic

influencer matches

By working with creators who naturally incorporate sustainability and self-care into their content, we created a credible and relevant brand message. Morning and evening routines, honest reviews, and tips for more sustainable consumption strengthened the connection with the target audience.

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Impact

stronger brand connection

The campaign resulted in broad organic reach and high engagement. Authentic product integrations and genuine recommendations not only highlighted the product innovation but also strengthened the connection with conscious consumers.

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