The digital Revision of an Urban Moment
In collaboration with a prominent urban landmark, we developed an innovative and fitting online marketing strategy for the Markthal in Rotterdam. The focus was on strengthening the "brand" and attracting new visitors through targeted social media initiatives.
Located in the heart of Rotterdam, the Markthal presents itself as a unique blend of architecture, culture, and culinary experiences. Our task was to digitally capture and convey this unique ambiance so that its powerful atmosphere would resonate with visitors and ultimately increase visitor numbers.
In collaboration with a prominent urban landmark, we have developed an innovative and fitting online marketing strategy for the Markthal in Rotterdam. The focus was on strengthening the "brand" and attracting new visitors through targeted social media initiatives.
IMPACT
Markthal Rotterdam, a central landmark of the city, wanted to rejuvenate their digital image. With a strategy focused on social media management, influencer marketing, and advertising, the challenge was set: modernize the branding of Markthal and reach a new digital audience.
Our efforts resulted in a refreshed and modern digital image for Markthal. We completely revamped and modernized the appearance, touch, and feel of the social media channels. Our adventurous approach led us to TikTok, where we launched various campaigns, including an innovative TikTok tour and the use of a brand ambassador. These steps not only increased the recognition of Markthal but also created a more intimate, personalized content atmosphere.
