OKX x MCLAREN
OKX x MCLAREN
OKX x MCLAREN
OKX x MCLAREN
OKX x MCLAREN

Exclusive giveaway
and activation
for the Zandvoort race
Exclusive giveaway
and activation
for the Zandvoort race
OKX is a leading global crypto exchange and partner of the McLaren F1 Racing Team. For the Dutch Grand Prix in Zandvoort, we developed an influencer campaign centered around an exclusive giveaway of official McLaren F1 team caps and a VIP experience.
OKX x McLaren
F1 Team
With macro and micro creators from sports, lifestyle, and automotive, we brought the F1 excitement to social media. Creators shared teasers, unboxings, and personal stories, making the activation resonate with both fans and a wider audience.

From concept to impact
Creators with a
passion for the sport
By carefully pairing selected creators with exclusive prizes, authentic content was generated that enhanced OKX’s brand experience. The partnership with McLaren was seamlessly integrated into all communications.
Brand storytelling
brought into the spotlight
The campaign made the partnership tangible for the target audience. Creative activations and strong creator matches resulted in distinctive content that effectively conveyed OKX’s brand story.

From concept to impact
Creators with a
passion for the sport
By carefully pairing selected creators with exclusive prizes, authentic content was generated that enhanced OKX’s brand experience. The partnership with McLaren was seamlessly integrated into all communications.
Brand storytelling
brought into the spotlight
The campaign made the partnership tangible for the target audience. Creative activations and strong creator matches resulted in distinctive content that effectively conveyed OKX’s brand story.
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We provided the main sponsor, OKX, of the McLaren F1 Team with a complete influencer marketing campaign, including the preparatory phase and activation during the Zandvoort Grand Prix.


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