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OKX x MCLAREN

OKX x MCLAREN

OKX x MCLAREN

OKX x MCLAREN

OKX x MCLAREN

Exclusive giveaway
and activation
for the Zandvoort race

OKX is a leading global crypto exchange and partner of the McLaren F1 Racing Team. For the Dutch Grand Prix in Zandvoort, we developed an influencer campaign centered around an exclusive giveaway of official McLaren F1 team caps and a VIP experience.

OKX x McLaren
F1 Team

With macro and micro creators from sports, lifestyle, and automotive, we brought the F1 excitement to social media. Creators shared teasers, unboxings, and personal stories, making the activation resonate with both fans and a wider audience.

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From concept to impact

01

Creators with a

passion for the sport

By carefully pairing selected creators with exclusive prizes, authentic content was generated that enhanced OKX’s brand experience. The partnership with McLaren was seamlessly integrated into all communications.

02

Brand storytelling
brought into the spotlight

The campaign made the partnership tangible for the target audience. Creative activations and strong creator matches resulted in distinctive content that effectively conveyed OKX’s brand story.

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CONTACT US

INFO@WAYV.AGENCY

CONTACT US

INFO@WAYV.AGENCY

CONTACT US

INFO@WAYV.AGENCY

CONTACT US

INFO@WAYV.AGENCY

CONTACT US

INFO@WAYV.AGENCY

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