Universal Music
Universal Music
Universal Music
Universal Music
Universal Music
Impactful music campaigns
and creative content
for Universal Music
Impactful music campaigns
and creative content
for Universal Music
For Universal Music, we develop and execute influencer marketing campaigns that authentically connect music with the right audience. By combining online visibility on TikTok and Instagram with exclusive offline concert experiences, we strengthen the bond between artists and their fans.
From release to experience
Every artist and release requires a unique approach. For artists like Post Malone, Lola Young – “Messy”, Hannah Mae, and Sabrina Carpenter, we rolled out strategic TikTok campaigns that generated wide organic reach and high engagement. Additionally, we create tailor-made content for artists such as Rondé and SERA, where storytelling and music naturally come together.
From idea to impact
Strategy and creator selection
tailored for each release
We carefully select creators who align with the artist’s style, target audience, and message. This ensures content that inspires fans not only to listen to the music but also to actively share it.
Impact
from millions of views to strong fan engagement
For Lola Young’s “Messy,” Sabrina Carpenter, and Post Malone, we launched TikTok campaigns where music was authentically integrated, resulting in millions of views and strong engagement. For Rondé and SERA, we focused on exclusive content productions that further enhanced visibility and fan connection.
From idea to impact
Strategy and creator selection
tailored for each release
We carefully select creators who align with the artist’s style, target audience, and message. This ensures content that inspires fans not only to listen to the music but also to actively share it.
Impact
from millions of views to strong fan engagement
For Lola Young’s “Messy,” Sabrina Carpenter, and Post Malone, we launched TikTok campaigns where music was authentically integrated, resulting in millions of views and strong engagement. For Rondé and SERA, we focused on exclusive content productions that further enhanced visibility and fan connection.
View Our Cases
We work closely with Sony Music to powerfully launch new releases. Through creative influencer marketing campaigns, we increase visibility and drive streaming numbers.
For Warner Music, we develop strategic influencer marketing campaigns that create impact both online and offline. This increases visibility and strengthens the connection between the artist and their fans.
Friendly Fire is a leading concert organizer. For the promotion of Mula B’s shows at AFAS Live and Flo Rida, we developed micro- and meso-creator campaigns on TikTok.
With Universal Music, we create influencer marketing campaigns that authentically bring music to the right audience. This increases visibility and strengthens the connection between artist and fan.
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SERVICES
CONTACT US
INFO@WAYV.AGENCY
CONTACT US
INFO@WAYV.AGENCY
CONTACT US
INFO@WAYV.AGENCY
CONTACT US
INFO@WAYV.AGENCY
CONTACT US
INFO@WAYV.AGENCY
Brands that
work with us
