Wayv logo

xiaomi xiaomi

xiaomi xiaomi

xiaomi xiaomi

xiaomi xiaomi

xiaomi xiaomi

From strategy to

success with

Xiaomi Black Friday

The path to a successful marketing campaign is not always easy. However, with the right strategy, creative approach, and the right team, the results can be exceptionally strong. Our collaboration with Xiaomi during the Black Friday campaign is proof of that.

Xiaomi’s Black Friday-Campaign

For Xiaomi, we developed a powerful campaign that tapped into purchase intent around Black Friday. Through targeted social media activations, creative content formats, and strategic influencer collaborations, we highlighted the best deals to a broad audience.

Scroll

From Idea to Impact

01

Strategy with

creative reach

We selected relevant creators from the tech, lifestyle, and photography niches to ensure the product demonstrations were both inspiring and persuasive. The content was amplified with paid advertising to maximize visibility during this competitive period.

02

Impact

visibility and conversion

The campaign generated high visibility in the lead-up to and during Black Friday. By combining authentic influencer content with targeted ads, we not only strengthened brand experience but also drove conversions to purchases.

View Our Cases

Drag
Influencer marketing
OKX - McLaren F1

We provided OKX, the main sponsor of the McLaren F1 Team, with a complete influencer marketing campaign, including the preparatory phase and the activation during the Zandvoort Grand Prix.

Music Campaign
Sony Music

We work closely with Sony Music to powerfully launch new releases. Through creative influencer marketing campaigns, we increase visibility and boost streams.

Influencer Marketing
L'Oréal

Campaigns and content creation for various L’Oréal brands, leveraging the power of influencer marketing and social media to position beauty products.

influencer marketing
Kneipp

For Kneipp, we developed and executed a strategic influencer marketing campaign to introduce their renewed, more sustainable shower packaging.

Music Campaign
Warner Music

For Warner Music, we develop strategic influencer marketing campaigns that create impact both online and offline.

Influencer marketing
Glaze Hair

Launch of Glaze Hair at Kruidvat in the Netherlands and Belgium with an influencer marketing campaign, PR event, and exclusive product activations. Creators and press gave the brand wide exposure.

Influencer Marketing
Pink Gellac

Strong brand experience is built through authentic and long-term collaborations. For Pink Gellac, we work with an ambassador who integrates the brand naturally and credibly into her nail care routine.

VIEW ALL

SERVICES

CONTACT US

INFO@WAYV.AGENCY

CONTACT US

INFO@WAYV.AGENCY

CONTACT US

INFO@WAYV.AGENCY

CONTACT US

INFO@WAYV.AGENCY

CONTACT US

INFO@WAYV.AGENCY

Brands that

work with us