Welcome to the World of Shorts
As a dedicated partner of Google, we have collaborated on an engaging and vibrant project for YouTube Shorts. Our mission: to work with five top TikTokers to create original content, with the goal of boosting the growth of YouTube Shorts in the Netherlands and Belgium.
The challenge of developing original and compelling short-form content is significant, but not too big for us. Our experience in influencer marketing has contributed to the success of this project.
Boosting Youtube Shorts with influential Creators
IMPACT
Google aimed to boost the YouTube Shorts platform in the Netherlands and Belgium. We collaborated with five top TikTokers, each with at least 500k followers, to create new and original content that had not been previously published on other platforms. The ambitious goal was to generate a minimum of 60 videos per creator within a six-month period.
Despite the challenges, the creators successfully produced a total of 300 new videos within the six-month timeframe. This effort significantly contributed to increasing awareness and adoption of YouTube Shorts in the Netherlands and Belgium.
