Macro Influencer Marketing voor maximale merkimpact

macro influencers

Macro influencers are content creators with a large following, often between 100,000 and 1 million followers, on platforms like TikTok and Instagram. They have a strong online presence, a loyal fanbase, and are seen as trendsetters within their niche. Thanks to their reach and influence, macro influencers are ideal for campaigns that need to generate rapid and wide visibility. At Wayv, we manage the entire process: from selection and briefing to placement and reporting.

Why influencer marketing?

Macro influencers can bring your brand to the attention of a wide audience in a short time. Due to their authority and recognizability, they are often perceived as trustworthy, which has a direct impact on brand perception. They are ideal for large-scale campaigns, product launches, or brand reinforcement. We ensure the right match between your brand and the influencer, so the story not only reaches many people but also resonates in the right way.

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Influencer marketing

OKX - McLaren F1

We provided McLaren F1 Team’s main sponsor, OKX, with a complete influencer marketing campaign, including the preparatory phase and the activation during the Zandvoort Grand Prix.

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influencer marketing

Kneipp

We developed and executed a strategic influencer marketing campaign for Kneipp to introduce their renewed, more sustainable shower packaging.

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Music Campaign

Warner Music

We develop strategic influencer marketing campaigns for Warner Music that create impact both online and offline.

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Influencer marketing

Glaze Hair

Launch of Glaze Hair at Kruidvat in the Netherlands and Belgium with an influencer marketing campaign, PR event, and exclusive product activations. Creators and press brought strong attention to the brand.

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Influencer Marketing

Pink Gellac

A strong brand experience is created through authentic and long-term collaborations. For Pink Gellac, we work with an ambassador who integrates the brand into her nail routine in a natural and credible way.

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Search Engine Optimization (SEO)

Our SEO approach focuses on technical improvements, relevant content, and strong link building. We analyze the current position, research keywords, and optimize the website to ensure better visibility. This process is continuously monitored and adjusted, resulting in a structural increase in search result visibility. SEO is a sustainable investment that delivers long-term traffic and brand awareness.

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Search Engine Advertising (SEA)

With targeted Google ads, we create instant visibility among the right audience. We set up campaigns, manage budgets, and continuously optimize ads based on performance. Through data analysis, we adjust for click-through rates, conversions, and cost per lead. SEA delivers fast results and is ideal for immediately generating more visitors and leads.

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Creative Briefing

and Guidance

Services Contact Us

Search Engine Optimization (SEO)

Services Contact Us

Search Engine Advertising (SEA)

About Us Contact Us

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Frequently Asked Questions (FAQ)

Micro influencers generally have a smaller but highly engaged audience and are ideal for niche campaigns. Macro influencers have a much larger reach and are suitable for campaigns that need to reach many people quickly. The choice depends on your goal: more visibility or more engagement.