Every project begins with setting clear goals: who do we want to reach, what message should be conveyed, and which platforms are most suitable? Based on this analysis, we develop a targeted strategy for the use of macro influencers. We always ensure this aligns with the brand’s broader marketing approach. This way, the collaboration feels logical and contributes to larger brand objectives, such as awareness, product launches, or campaigns.

Wayv Agency has an extensive database of macro influencers from various sectors and countries. We select creators who truly fit the brand and target audience, taking into account content, appearance, and performance. We analyze reach, engagement, audience data, and previous campaigns to ensure a high-quality match. We also consider tone of voice, reputation, and style. This creates a collaboration that is credible and delivers results.