Brand
Brand guide
guide
A brand guide, also known as a brand style guide, is a document that contains the guidelines and rules for using brand elements, such as the logo, colour scheme, fonts and tone of voice. It provides clear instructions for everyone involved in brand communication, both internally and externally.
Content of a brand guide
Logo Use
Clear guidelines on how the logo should be used, including formats, colour variations and the minimum space to be left free around the logo, contribute to consistency and professionalism in all branding materials. These guidelines ensure that the logo is applied effectively and recognisably across different platforms and communications, reinforcing brand identity and ensuring visual consistency.
Color chart
Providing detailed specifications for brand colors, including Pantone colors, RGB values and hexadecimal codes, ensures consistent use of colors across all materials. This contributes to a uniform brand identity and increases brand recognition across various platforms and communication channels, which is essential for building a strong brand image and creating brand consumer loyalty.
Fonts
Prescribed fonts and typographic rules for headings, subheadings and running text help maintain a consistent visual identity. Applying these guidelines consistently ensures uniformity and recognizability in all communications. This is essential for strengthening the brand image and building brand consistency across different channels and media, promoting brand credibility and reliability.
Tone of Voice:
Guidelines for the tone and style of brand communications include examples of desired language and messages. Applying these guidelines consistently promotes consistency and cohesion across all communications, from marketing materials to customer service. This is essential for building a strong brand identity and creating a unified brand experience, thereby building trust and loyalty among the audience.
Looks simple
IS POWERFUL:
BUILDING TOGETHER
TO A STRONG BRAND
How do we create a brand guide?
01.
Research and analysis:
We start by understanding the brand, its values, goals and target audience, and analyze existing brand materials and perceptions to establish a solid strategic foundation.
02.
Creation and development:
Our expert team develops the brand guide, in which each element is precisely defined and documented, essential for a consistent brand look and message.
03.
Implementation and training:
We ensure that all stakeholders understand how to apply the brand guide and provide training as needed to ensure consistent brand application and maintain brand integrity.
Frequently asked questions
What is the main purpose of brand guiding?
The main purpose of a brand guide is to ensure brand consistency so that all brand expressions are in line with the desired look and message.
Who should use a brand guide?
A brand guide should be used by everyone involved in the creation and dissemination of brand communications, both internal and external.
Why is it important to update a brand guide regularly?
Updating a brand guide is essential to adapt it to changing market conditions and new branding guidelines.
How can I request a brand guide from Wayv Agency?
Please contact us via our website or through the designated contact person to request a brand guide. We will be happy to discuss your specific needs and requirements.
WhyWayvAgency?
The 'New Online'
At Wayv Agency, we have all the resources needed to make brands successful in the online world. We integrate the ‘new online’ - an ever-changing digital environment - into our versatile approach. As a creative digital agency and TikTok Agency with extensive expertise in influencer marketing and the ‘new online’, we are always up to date with the latest trends and technologies.
This makes us a leader in online marketing, PR, social media, branding and technological developments. Our in-house services guarantee a fully integrated and adaptable approach, optimally aligned with today’s digital reality. This makes us ideally placed to help any brand grow and achieve success in the digital age.
