Snapchat
Snapchat
Snapchat has quickly emerged as a pioneering platform in the world of influencer marketing, especially among young people between the ages of 18 and 24. At wayv agency, we understand the immense popularity of Snapchat and leverage the platform's unique capabilities to connect brands with a young and engaged audience. Snapchat has changed the marketing world with its focus on direct, visual communication and the unique ability to pay influencers per view.
Daily Use:
Snapchat is an everyday app for young people, especially between the ages of 18 and 24. It is used as an everyday communication tool and is known for its photo and short video sharing function, making it a powerful platform to connect influencers and brands with their audience, making it a valuable tool for marketing strategies targeting this demographic.
Unique Communication Tool:
For young people, Snapchat is often the equivalent of WhatsApp for instant communication. This distinguishing feature is essential as older audiences may not be fully familiar with this communication tool. It allows brands to communicate with their target audience in an authentic and informal way, allowing them to build a valuable connection and communicate their message more effectively.
Paid Views:
Recently, Snapchat introduced the option to pay influencers based on the number of views of their content. This is attractive to both influencers and brands, as it provides a direct and measurable way to assess the impact of campaigns. This new feature significantly improves the transparency and effectiveness of influencer marketing on the platform, resulting in increased trust and engagement from both brands and influencers.
Differentiating opportunities for brands
Despite Snapchat's popularity among young people, not all brands have yet taken full advantage of the platform's capabilities. This presents many opportunities for innovative marketing campaigns.
Looks simple
IS POWERFUL:
BUILDING TOGETHER
TO A STRONG BRAND
What is our approach?
01.
Direct and personal communication
Encouraging influencers to engage in direct and personal communication with their followers on Snapchat helps create an authentic and engaged relationship between the brand and its target audience, which fosters brand loyalty.
02.
Storytelling:
Leveraging Snapchat Stories to tell brand stories and create daily interaction with audiences provides brands with a powerful platform to convey their message in an authentic and engaging way.
03.
Paid Views Campaigns:
Setting up paid views campaigns where influencers are rewarded based on the number of views offers brands direct measurability of their ROI, allowing them to allocate their marketing budget more effectively.
Questions about Snapchat
Why haven’t some brands invested in Snapchat for influencer marketing yet?
Some brands may not yet have fully exploited or understood the potential of Snapchat. However, there are many opportunities to create innovative campaigns and reach younger audiences.
How can brands measure their successes with Snapchat?
Brands can measure the success of Snapchat campaigns through metrics such as number of views, engagement rates, follower growth and conversions. In addition, they can evaluate impact by paying influencers based on views, allowing for direct measurement of ROI.
What tips does Wayv Agnecy have for brands new to using Snapchat for influencer marketing?
Wayv Agency advises brands to stay authentic and embrace the platform's unique capabilities when using Snapchat for influencer marketing. Work with influencers who have an affinity with your target audience and let them create creative, personalised content. Moreover, be consistent in your presence on the platform and experiment with different content formats to discover what works best for your brand and target audience.
How can Snapchat be used to build deep relations with target audience?
Snapchat offers the opportunity to build a deeper relationship with the target audience through direct and personal communication. Brands can encourage influencers to engage openly with their followers, share exclusive behind-the-scenes content and offer personalized offers. This promotes loyalty and engagement with the brand.
WhyWayvAgency?
The 'New Online'
At Wayv Agency, we have all the resources needed to make brands successful in the online world. We integrate the ‘new online’ - an ever-changing digital environment - into our versatile approach. As a creative digital agency and TikTok Agency with extensive expertise in influencer marketing and the ‘new online’, we are always up to date with the latest trends and technologies.
This makes us a leader in online marketing, PR, social media, branding and technological developments. Our in-house services guarantee a fully integrated and adaptable approach, optimally aligned with today’s digital reality. This makes us ideally placed to help any brand grow and achieve success in the digital age.
